Identifying most typical and most ideal attribute levels in small populations of expert decision makers: Studying the Go/No Go decision of disaster relief organizations

12/01/2022

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by   Paul Isihara, et al.

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This paper proposes the use of Most Typical (MT) and Most Ideal (MI) levels when an adaptive choice-based conjoint (ACBC) survey can only obtain a small sample size n from a small population size N.